Death-defying Red Bull stunt tops viral chart

By By Amy Kellow | 10 October 2012

Energy drink brand Redbull has topped the AdNews Viral Video Chart this week with footage of its dare devil stunt, 'The Human-Powered Freerunning Machine'.

Its 'Human-Powered Freerunning Machine' is similar to a Rube Goldberg machine, except it uses people as dominos to set off its actions. The video shot to the top of the chart thanks to its enormous social media share rate, which was 40,300 and over 19,294 on Facebook and Twitter. It has attracted over 3.7 million views on YouTube.

View the chart here.

Samsung came in the second place with a promotional video for its latest smart phone, The Galaxy Note II. Despite far surpassing RedBull's YouTube views with nearly 14 million, its social media share rate was no match for its energy-hyped rival, taking 2,345 and 16,900 on Twitter and Facebook respectively.

Water Is Life's moving 'First World Problems' campaign took out third place with over 800,000 views. The spot aimed to highlight the struggles of third world countries by juxtaposing them with the popular Twitter trend, which sees people pairing issues like "mint gum making water taste too cold" with the hastag #FirstWorldProblems.

Other brands to feature on the chart were OAK, NAB, EA Games and John West.

The AdNews Viral Video Chart ranks Australia's most popular brand-funded videos based on a combination of views and natural sharing.

The chart is updated every two weeks based on data from YouTube and sharing activity on Facebook and Twitter. Note that the chart shows total views, not the number of views generated in the past fortnight, so entries with a higher number of cumulative views may appear lower down.

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