Daredevils of marketing: Red Bull releases yet another epic stunt

By AdNews | 14 November 2012

Energy drink brand Red Bull in the US has unleashed the next instalment in its series of Rube Goldberg-style videos with a new clip showing 11 famous athletes performing sports-based stunts.

Called 'Red Bull Kluge: The Athlete Machine', the clip has featured American sports stars including skater Ryan Sheckler, skydiver Sean MacCormac, BMX rider Drew Beaznson and snowboarder Pat Moore.

The five-minute spot, which took four hours to film, was created by Red Bull in collaboration with production company Syyn Labs co-founder Adam Sadowsky. The brand claimed a crew of 100 people were needed to ensure production ran smoothly.

Since its launch on 11 November it has been viewed 714,524 times.

The video was a follow-up to Red Bull's 'Human-Powered Freefalling Machine' stunt, released last month, which topped the AdNews Viral Video Chart with over 3.7 million views. It has now garnered almost another two million hits, with a massive 5.6 million views.

Following this was its now-famous 'Supersonic Space Free-Fall' clip featuring Austrian daredevil Felix Baumgartner. The stunt was covered by global media and has amassed just under 30 million Youtube hits since its launch at mid-October.

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