Daft Punk's 'Harder, better, faster, stronger' track provides the background to the latest Audi campaign. The ad also features a car made out of jelly. Juxtaposition eh?
The campaign promotes the launch of Audi's new A3 Sportback, and will run across television, cinema, radio, print, out of home and digital – the full spectrum.
It's a strange sort of an ad – a mixture between what you might expect from any other car campaign, but with added weirdness. Good weirdness.
The campaign was created by Rapp Sydney, with digital elements handled by Holler Sydney and media buying by MediaCom Sydney.
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