Coopers Brewery has signed a new partnership with the V8 Supercars to sponsor the sport.
Coopers will receive pourage rights to all Australian V8 Supercar events, and has been named official beer partner. The beer company, which was founded and is based in South Australia, will make its debut at the Clipsal 500 next month in Adelaide.
Glenn Cooper, Coopers chairman and marketing director, said the opportunity to gain sponsorship of the V8 Supercars “was too good to pass up”.
“It is a high profile sport which generates enormous interest from racegoers and millions of television viewers around the world,” he said in a statement. “It is an ideal way to get our products in front of Australian and international audiences.
“We anticipate the exposure which will be generated by this agreement will act as a major boost to our image and sales. Getting the opportunity to sponsor such a high profile series shows that the planets have aligned in our favour.”
V8 Supercar chairman Tony Cochrane said the partnership between two of Australia’s greatest home-grown products and international exports was a coup for both brands.
“Coopers is a family-owned company with more than 150 years of tradition and a very acute sense of its heritage,” he said.
“We at V8 Supercars enjoy a very similar culture.”
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