How to engage people at point of sale? Ogilvy Brazil has come up with something simple but effective for Coca-Cola. Make the till scanner beep differently at the supermarket.
Whether Coles or Woolis would be open to something similar in Australia remains a moot point - and if everyone started doing it, it might be like being back on the school bus with a bunch of kids trying out mono-phonic ringtones on their Nokias.
But this is novel, and the customers seemed to like it. At least the ones featured in the clip.
What the video below and let us know what you think.
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