The Liberal Party has rolled out two more TV ads, one attacking prime minister Kevin Rudd and one pushing a positive message.
The TVCs went to air last night. The 60-second attack ad, 'Rudd's Record', highlights Rudd's first term as prime minister and revisits issues including border protection, roof batts, the mining tax and the carbon emissions trading scheme.
"Last time Kevin Rudd was prime minister, he left behind a trail of disaster," the ads says, going on to list various policy missteps, concluding: "Kevin Rudd is all talk. Imagine three more years of Labor failure."
The second spot, 'Our Plan: Real Solutions For All Australians', features Tony Abbott spruiking the Coalition's Real Solutions booklet. "Our plan will deliver two million more jobs over the next decade and better services for you and your family," he says.
"By building a world-class five-pillar economy, one that diversifies and builds on our strengths in manufacturing, agriculture, services and education, as well as mining. Our plan will deliver lower taxes and lower debt, and stronger borders where the boats are stopped."
The Australian quotes Coalition strategist Mark Textor, who explained the campaign strategy to Network Ten's The Bolt Report yesterday: "What Rudd is attempting to do is he's trying to use the desire in the community for a change of government and to give them what seems like a change of government without changing the government.
"If you do want genuine change, and want to make sure, for example, that the carbon tax goes, and the boats stop, well, the best way to change the government is actually vote them out. The effective weights on TV of the positives will match those ads which keep Mr Rudd to account.”
The ads follow Labor's effort last week, 'Raising the Standards', in which Kevin Rudd called for an end to 'negative politics'. It followed two earlier Liberal Party attack ads, 'Labor Chaos' and 'New Rudd Minister'.
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