Clemenger BBDO Melbourne has been named Agency of the Year at the Asian Marketing Effectiveness Awards while other big winners included McCann Melbourne and Leo Burnett Melbourne.
Clemenger took home a Gold, three Silvers and a Bronze for NAB and Carlton United Brewers campaigns.
Clemenger BBDO Melbourne executive planning director Paul Rees-Jones said: “The last two days has been a review and debate about what is truly effective in today's marketing landscape in the most dynamic region in the world.
“That's why we are so proud the work for NAB and CUB (with VB) was recognised. Both are marketing cultures that truly understand the relationship between effectiveness and creativity and the ability to engage and perform in-market."
McCann won four Golds for its seemingly unstoppable Metro Trains 'Dumb Ways to Die' campaign. McCann was also runner-up in the Agency of the Year stakes.
McCann Australia executive creative director John Mescall said: “It's an absolute honour to be recognised – within the same week — at both a highly respected Effectiveness Awards Show and a prestigious global creative show. As a team, we’re overwhelmed by the attention and recognition our work has received across the globe; it's been an incredible journey.”
Leo Burnett Melbourne won three Golds and a Silver for its Seek 'Volunteer to Promote Volunteering' campaign.
Leo Burnett Melbourne executive creative director Jason Williams said: "Obviously we're very honoured to be recognised at the AME awards, but we really must congratulate our client Seek and all the media companies and everyday people that volunteered to promote such an important message. They made this idea live and breathe and for that, we're very thankful."
Other Australian Gold winners included 303Lowe for Ikea and One Green Bean for Virgin Mobile.
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