EXCLUSIVE: City of Melbourne has hired DDB Melbourne for a creative project. However, the organisation said it has not changed its relationship with CHE Proximity.
The City has appointed DDB for a specific project but it's unclear at this stage what that entails.
CHE Proximity, then CHE, was appointed by the City in September 2011, following a tender process. It took over creative duties from AJF Partnership.
A City of Melbourne spokesperson told AdNews: “City of Melbourne recently engaged DDB Melbourne for a specific project.
“CHE is City of Melbourne's tender appointed advertising agency, however this is not an exclusive contract. We will continue to work with CHE as needed.
Media buying is handled by Carat.
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