Cinema ad revenues soar, digital accelerates, subscription TV is making big money

By Brendan Coyne | 16 April 2013
 

Cinema is back with a bang, subscription TV is thriving and online media revenues are soaring. It is by no means all bad news for media companies, according to the latest ad revenue figures from CEASA.

Figures for 2012 from all major media companies in Australia, compiled by Commercial Economic Advisory Service of Australia CEO Bernard Holt, confirm that subscription TV revenue growth is accelerating (up 11.5%) and online media continues to boom (revenues up over 25%). That compares with growth of 4% and 17% reported by CAESA for each medium in 2011.

After plummeting in 2011, cinema delivered double digit revenue growth (up 12.9%).

But Holt's report is more bad news for print. The decline has accelerated to a -15.1 fall in revenue for newspapers and -20.4% in magazines. That compares with  a 9.2% drop in metropolitan and national daily newspapers, an 8.4% decline in magazines reported last year.

Classified directories are also on their way out (-18.9%). Metropolitan TV dipped 3.8% and radio dropped 1.3%, according to the report.

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