Christchurch looks to Iris to bring Aussies across the ditch

By Sarah Aley | 6 July 2012

Independent creative agency Iris Worldwide has won the hotly contested Christchurch and Canterbury Tourism campaign to sell the earthquake ravaged city to Australians.

Back in April, AdNews reported that Christchurch and Canterbury Tourism was on the hunt for a creative agency to get Christchurch back on the tourist map with Australians, after a 6.3 magnitude earthquake killed many and left the city in total devastation a year before.

Nearly 50 agencies pitched for the tourism campaign which overwhelmed the CEO Tim Hunter. “We were absolutely delighted with the response to tender. We really struggled to arrive at a final decision as everyone was so passionate in their commitment to help us get back on our feet. I think this was the feel good brief of the year,” Hunter said.

Iris managing director Simon Porter said: “At Iris, we love a challenge so this was too big an opportunity not to get involved. The chance to help the people of Christchurch and Canterbury by showcasing their ingenuity, passion and spirit in the face of adversity is humbling."

The campaign will use “both traditional and digital media, and will allow visitors and locals to share their experiences and reflect the positive changes taking place in the city,” Hunter said.

The campaign with launch later this year.

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