With 39 million unique users, it's the world's third-largest English language newspaper website – and now it's here. Should Fairfax and News be worried?
Grab a copy of today's AdNews, in print and on iPad, for the exclusive interview with Guardian News & Media international director Tony Danker. He talks profits and paywalls with Paul McIntyre.
"Let's be clear – nobody's worked out how to solve this yet. Some think paywalls are the answer. Some don’t. Neither side has been proven right," he says.
"I think our ownership model is really important at a time like this. It’s clear we’re transitioning from newspaper economics to digital economics and that transition is extensive for everyone."
It's also our inaugural Women of Influence issue, featuring 20 of the industry's best and brightest leading the charge in gender diversity.
Elsewhere, Maxus' global honcho Vikram Sakhuja talks data, dollars and analysis paralysis, Ikea marketer Rebecca Darley explains how to grow a category without discounting, and we uncover the growing threat of PR to creative.
Buy the magazine, or the iPadazine. There's much more inside.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.