Caxtons unveils inaugural Newsworthy Idea finalists

By By Wenlei Ma | 27 September 2012

Campaigns from Coca-Cola, Art Series Hotels and the Sydney Opera House are among those shortlisted for the inaugural Newsworthy Idea of the Year Award at the Caxtons.

Finalist campaigns for the award are Meat & Livestock Australia's 'Sam Kekovich Australia Day' by BMF Sydney, Coca-Cola's 'Share a Coke' by Ogilvy, Art Series Hotels' 'Steal Banksy' by Naked Communications, Steinlager's 'White Can' by DDB Auckland, Four/MediaWorks' 'Four. Home of Not Rugby' by Special Group, NZ Transport Agency's 'Ghost Chips' by Clemenger BBDO Wellington and Sydney Opera House's 'Ship Song Project' by The Monkeys.

The Newsworthy Idea of the Year award recognises ad ideas which becomes news on its own right beyond the original channels. To be eligible, the campaign must have been captured in newspaper coverage.

The finalists were chosen by the Caxton Committee while the winner will be selected by the panel of judges, led by Clemenger BBDO Melbourne executive creative director Ant Keogh.

The Caxtons will be held on Hamilton Island, Queensland from 12 to 14 October.

To download delegate registration forms, click here.

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