Caxtons and Lion partner for Cadets challenge

By By Amy Kellow | 19 September 2012
Caxton Cadets 2012.

The Caxton Comittee and alcohol brand Lion will once again partner to hold the 2012 Caxton Cadets, the live creative challenge which sees teams compete to create a campaign for a Lion brand.

This marks the second time The Caxton Committee has partnered with Lion to hold live creative competition. The Caxton Cadets will see four teams of two compete live to tackle a cross-platform campaign brief for one of Lion's brands.

The chosen teams will be selected by the Caxton Committee in collaboration with agency heads and will be announced soon. Teams will present at the Caxtons Seminar and Awards ceremony in front of its panel of judges, with the winning team awarded on the night.

The 2012 Awards will be held from 12-14 October at Hamilton Island in the Whitsundays.

Caxton Committee chairman Justin Drape said in a statement: "There’s a good brief for the Caxton Cadets competition again this year and it’s a rare opportunity for young teams to work with Lion. They are one of the bravest marketing groups in the country.

"The challenge of a live creative competition gives young teams a chance to show off their thinking and ingenuity, while also being able to attend all of the Caxton seminars and hear from a line-up of inspiring speakers,” he said.

“We’re very pleased to welcome Lion back for a second year as our Caxton Cadets partner."

Lion marketing director Matt Tapper added: “We are once again very excited to be involved with this fantastic initiative. Fostering creativity is part of our culture at Lion, and to be able to support young talent is always an opportunity we can’t refuse”.

The Caxtons is an annual celebration of creative excellence in advertising across newspaper platforms in Australia and New Zealand. Print, online, mobile and tablet platforms are encompassed in the awards.

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