Dancing babies, men failing to urinate and vibrating underwear are the stars of the interweb this week, soaring to the top of the AdNews Viral Video Chart. Brawling wedding guests and exercising cats also scored hits.
Evian claimed the top spot with its newly launched 'Dancing Babies' campaign, the sequel to its much-loved 2009 push. It gained over 42 million hits on YouTube, doubling its hits since AdNews covered the campaign last week. The ad was shared 724,218 and 55,328 times on Facebook and Twitter.
Sitting pretty in number two was a Windows ad promoting the Nokia Lumia 920. It showed a group of technology-obsessed wedding guests using their phone during the ceremony, before a brawl breaks out about which brand is better. Apple and Samsung fans are shown hurling insults such as 'Autocorrect this' and 'iSheep'. It then finishes with the tagline 'Don't Fight. Switch'.
The ad racked up over 916,000 hits on YouTube and was shared more than 45,000 and 10,000 times on Facebook and Twitter.
In third place was Durex's local 'Fundawear' campaign, which showed a young couple talking over the internet while trialling its remote-controlled vibrating underwear. Over 4.6 million people tuned in to watch the couple's frisky fun, while 45,648 and 7,626 shared it on the respective social platforms.
Technology company LG claimed fourth place with an secret social experiment aiming to test the theory of men being unable to urinate if someone is looking at them. It replaced eye-level bathroom ads with LG screens, which sultry female models were standing behind. Suffice to say, their actions were interrupted with the average delay being 16 seconds. The ad claimed 26% of participants failed to urinate at all. It garnered 4.3 million hits and 21,643 and 2,209 on Facebook and Twitter.
Other ads to make the cut included Whiskers' US 'Work It Kitty' ad, which showed cats doing aerobics, and H&M's Summer campaign fronted by singer Beyonce.
The AdNews Viral Video Chart ranks Australia's most popular brand-funded videos based on a combination of views and natural sharing.
The chart is updated every two weeks based on data from YouTube and sharing activity on Facebook and Twitter. Note that the chart shows total views, not the number of views generated in the past fortnight, so entries with a higher number of cumulative views may appear lower down.
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