Cahill, Jedinak and Franjic most lucrative for sponsors following World Cup

By AdNews | 30 June 2014
The Socceroos scored against Netherlands in Brazil.

The Socceroos might be out of the Brazil World Cup, but the tournament has shown that there is significant potential for brands to get on board with sponsorships around certain players, particularity as the Asia Cup comes to Australia in January. Tim Cahill, Mile Jedinak and Ivan Franjic are the most lucrative of the team's players, according to isentia's review of media coverage throughout the World Cup,

Cahill, who plays for US soccer team the New York Red Bulls has the highest media profile of the Socceroos players, which makes him the most valuable sponsorship property.

Mile Jedinak, who captained the Socceroos and also plays in the English Premier League, has the second highest media profile of Australian players but Brisbane Roars' Ivan Franjic is most likely of the Australian based players to gain sponsorships following the Brazil World Cup, despite an injury, according to isentia.

Social media and TV mentions dominate the players' coverage with Cahill getting more than 18,500 mentions on social networks and nearly 10,000 on TV. Jedinak was mentioned 13,627 times on social networks and 3, 129 times on TV. Franjic scored 1880 TV mentions and 5,200 social media shout outs.

Player

Press

Radio

Television

Web News

Social Media

TOTAL

Tim Cahill

941

5,234

9,747

4,316

18,504

38,742

Mile Jedinak

311

1,671

3,129

2,182

13,627

20,920

Ivan Franjic

242

439

1,884

1,156

5,200

8,921

Mark Bresciano

358

736

811

1,654

3,258

6,817

Mark Milligan

195

256

1,271

715

1,011

3,448

 

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