BWM boosts creative firepower in Melbourne

By Wenlei Ma | 22 April 2013
 
Murray White (right) has been lured to BWM Melbourne as ECD. Also pictured: Carl Ratcliff (left) and Rob Belgiovane (centre).

BWM has appointed Murray White as its first executive creative director for its Melbourne office to work across brands including REA Group, Simplot and Kmart.

White will join the agency from the US where he was executive creative director/executive vice president and chief design officer of independent agency Doner. He has worked for Springer & Jacoby in Europe but is a Melbourne native.

White will be the agency's first Melbourne executive creative director. Creative head Amy Hollier will remain in her role.

BWM executive creative director Rob Belgiovane said: “BWM has experienced exponential growth this past year, We saw a need to bring in a creative at an executive level in Melbourne to bring our clients an added depth of award winning experience.

“Murray is renowned internationally for big ideas across new and traditional media executed with precision and attention to detail. We're excited to bring him on-board to lead our team in new and innovative directions.”

BWM Melbourne managing director Carl Ratcliff said: “We've been on the search for the right person to help lead our growing Melbourne team. I knew when I first spoke to Murray that I had found my business match. We both have a big vision for the agency and about the journet on which we can take our clients.”

White said: “I'm truly fortunate to have worked with so many incredible brands and brand leaders all over the world. After many years abroad though, the opportunity to move back home and work with Australia's biggest independent agency was too good to pass up.”

BWM partners Rob Belgiovane, Paul Williams and Jamie Mackay bought back holding group Enero's majority stake in the agency in August 2012. Earlier this year, AdNews revealed BWM had acquired digital shop Sputnik.

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