Fairfax has launched an iPad app for BRW and changed the look and feel of the of the business weekly for both print and online.
The move comes as the Australian Financial Review Group seeks to move towards more varied digital subscription models (see this interview with AFR CEO Brett Clegg).
New users will be offered a free trial to experience the iPad app with BRW aiming to convert them into paying subscribers. Current subscribers will receive free digital access.
The firm said BRW's website redesign made it easier to browse and search. In print, the magazine has gone for longer, deeper articles with more focus on the cover story as well as a new look.
Editor Amander Gome said "the way people want to read BRW has changed, so it is time we changed".
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