Bonds recruits rock royalty for raunchy campaign

By Amy Kellow | 5 August 2013
 
Riley Keough is the face of Bonds' Summer 2013 campaign.

Bonds has enlisted Elvis Presley's grand daughter, Riley Keough, as the new face of its Summer 2013 campaign.

Keough, who is also a model and actress, is the first international celebrity to front a campaign for the local apparel brand. She will appear in a range of out-of-home, print and online executions trumping the Bonds' new Lacies underwear range.

It launches 18 August and will run for four weeks, excluding online, where it will feature for the broader summer season.

Bonds design director Jane Newman said: “At 24 years old, Riley is the perfect Bonds girl; a well known personality, with a promising Hollywood career, great personal style and attitude to match. More importantly, she connected with the brand and our product, felt comfortable in the new Bonds Lacies Brief and Bras. She is definitely our girl for summer."

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus