Bohemia takes $15m Aspen Pharmacare business

By By David Blight | 10 September 2012
Image source: Wikimedia Commons.

Recently established STW-owned media agency Bohemia has won another major client, Aspen Pharmacare, with over $15 million worth of billings.

The win comes just weeks after the agency took the planning element of the Vodafone account from Ikon Communications.

Bohemia won the business following a four way pitch against Vizeum, PHD and MEC.

Previously, the account was split between a number of agencies, largely due to the company's acquisition of several brands from GlaxoSmithKline and its purchase of Sigma Pharmaceuticals in recent years.

Previously, the company worked with multiple agencies including ZenithOptimedia and MediaCom, however there was a desire to consolidate the media account.

The pitch was overseen by Aspen head of consumer Steven Waller, and handled by pitch consultant R3.

Bohemia founder and managing partner Brett Dawson said: “We've pitched against big players before, but this time we pitched against the big strategy guys, like Vizeum and PHD, and we won, which is great for such a new agency only 10 months in.”

Aspen brands include Herron, Beconnase, Zantac, Cartia, Murine and  OsteoEze.

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