BMW puts Vizeum on alert with media review

By By David Blight | 4 September 2012

BMW Australia has launched a review of its $23 million media planning and buying account, with incumbent Vizeum invited to repitch.

BMW Group Australia general manager of sales and marketing Tom Noble said the pitch proces will run until early 2013.

“We review our agency relationships periodically and this is standard operating procedure,” Noble said.

A number of undisclosed agencies will take part in the closed pitch.

The process is being handled out of the UK by London-based consultancy Audit Star.

The account has sat with Vizeum since May of this year, when it moved from fellow Aegis agency Mitchell & Partners into Vizeum.

The move into Vizeum occurred when Aegis opened a Melbourne office for the agency brand, and looked to bolster the business by moving a number of clients and staff from Mitchell & Partners and Emitch into the new office.

The last BMW pitch took place in 2007, when Mitchell & Partners retained the account. Before moving the account into Vizeum, Mitchell & Partners had held the business since 1998.

Aegis already handles a number of car clients, such as Nissan and Holden.

Aegis declined to comment on the pitch.

BMW spent an estimated $22.6 million on main media in the 12 months to May 2012, according to Nielsen.

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