BMF has appointed Vodafone Ireland's senior strategist Alex Siewert as strategy director in the Sydney office.
Siewert has previously worked in accounts in London with Grey and AMV.
More recently, he has held the positions of head of strategic and creative intelligence at AMV in London and as brand strategy director at Naked in London.
BMF managing partner Chris Kay said: “We hunted high and low from someone to compliment the skills we have in the strongest planning department in the country.
“Alex's background showshe will bring a lot to the agency, and we are looking forward to him starting.”
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