Best job in the world is back. And this time, there are six

By Brendan Coyne | 4 March 2013
Tourism Australia has launched a 'Best Job' promotional campaign to lure young travellers.

The best job in the world campaign is back. But this time, there are six of them, each offering travellers a sweet salary and helping to draw young working holiday makers to Australia from across the globe.

Earning $100k for sampling Western Australia's best booze and food is a tough job. But, as the tourism board has pointed out, it might as well be you.

If that's a bit too high brow for the average backpacker, there's always partying their way around New South Wales. Or working with Time Out in Melbourne as a photographer. Too much like hard work? The same package is on offer for ambling around Queensland beaches checking the water temperature as a park ranger. 

Otherwise there's work as an outback adventurer finding the best trails to blaze across the Northern Territory, or a job as a wildlife caretaker in South Australia, waking up kangaroos, swimming with dolphins and the like.

The push targets the $12bn youth tourism market in a bid to entice more young people to Australia. Not just to holiday, but to fill vital roles in the tourism industry. Not to mention the other sectors that rely heavily on working holiday makers.

But here's some good news for jaded media types: while aimed primarily at the attracting young working holiday makers, entry criteria does not specify an upper age limit. The competition is open to anyone over 18 that is legally eligible to work in Australia.

Virgin, STA Travel, Citibank, Dell, Ikea and Sony Music are all on board. And, just in case they don't win the big gigs, has created an online jobs board for working holiday makers from around the globe.

DDB did the creative, OMD the media elements and Sydney-based Pixolüt the digital for the campaign. It builds on Queensland Tourism's 2009 best job in the world push, which achieved global mega-coverage by offering the chance to be an island caretaker on the Great Barrier Reef.

Ben Southall won that gig. “Unfortunately, my time is up,” he said as the new campaign launched. Judging by his website, though, winning the competition was the making of him.

Some 35,000 applied for Southall's job. With the competition open for entries from today until 10 April, Tourism Australia will use online testing and background checks to get the numbers down to 150 short-listed applicants. Those candidates will then be whittled down to 18 finalists, with six winners announced in June.

Feeling lucky? See

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Have something to say? Send us your comments using the form below or contact the writer at

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus