Global cosmetics giant Beiersdorf has switched AnalogFolk for DAN, Whybin TBWA Sydney's digital unit, to handle Nivea in Australia and New Zealand.
The win, including Nivea and Nivea Men brands, is a significant piece of business for Digital Arts Network (DAN) Sydney, combining digital strategy, digital communications planning, CRM and digital creative, as well as owned channel maintenance and the delivery of technical innovation.
DAN will also help in the creation of business initiatives in support of the entire Nivea and Nivea Men range.
"We were extremely impressed with the experience of the DAN team and chose them because they demonstrated a sound strategic understanding, and a passion for both digital and our business," said Julia Braun, Beiersdorf general manager of marketing.
She said the agencies blend of creative and analytics would help deliver "new and engaging digital brand experiences".
DAN general manager Liz Harper said the firm was "delighted" with the win and looked forward to creating campaigns "that drive business results".
DAN recently picked up business with Chobani Social and a project for General Pants.
The Digital Arts Network was revealed in June last year when TBWA decided to bring its digital capabilities under one global banner, with the Tequila brand locally making way.
Whybin TBWA’s digital operations in Australia are considered among the strongest in TBWA’s international network.
Clarification: AnalogFolk has made it clear that the decision to part ways with Beiersdorf was mutual and that it did not repitch for the business. The headline has been changed from 'ditches' to 'switches'.
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