Famous footballer and Samsung Olympic Games ambassador, David Beckham, showcases some fancy footwork in the latest US spot for the Samsung Galaxy Note model enabled with S Pen technology.
The spot shows Beckham kicking balls into a 15-foot wall of drums reproducing the melody of Beethoven's 'Ode To Joy', which he orchestrated moments before via the illustrative capabilites of the S Pen.
The execution forms part of Samsung's broader 2012 Olympic Games campaign called 'Take Part', which encourages people to "take part in the true spirit of the Olympic Games" by utilising the opportunities modern technology presents.
Celebrity chef Jamie Oliver and British track cyclist Victoria Pendleton also feature in the wider campaign, which was created by Cheil Worldwide in collaboration with production company Tool.
It will run across cinema and online.
What do you think of the campaign?
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