AWARD launches pre-school to bring creative kiddies up to speed

The Communications Council has kicked off an AWARD Pre-School program to give hopeful applicants a crash course in creative thinking.

With over 300 applicants to AWARD School in 2012 and only 100 accepted, the workshop is aimed at bringing applicants up to speed with the skills required to create and present a convincing application portfolio.

The two-day workshop will cover topics including idea-generation, copywriting, art direction, print advertising, radio writing and presentation skills.

AWARD Pre-School will be run by veteran adman Mark Amdur, creative and managing director of On Creative. Amdur said many applicants to AWARD School had no idea how to respond to a creative brief.

"The course is designed to really beef these people up, to teach them how to think. It's a bit of a creative whizz-up, sticking it all in a blender and making something tasty out of the ingredients," he said.

The workshop will initially run twice during November, and will potentially be ongoing if sufficient interest is shown.

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