Australian Pork and Shift part ways

STW-owned advertising agency Shift has resigned the Australian Pork account, with a creative pitch already underway.

The agency, previously known as The Brand Shop, has parted ways with the brand as it continues to evolve into more of a brand strategy and communications company.

The partnership had lasted for three years.

Australian Pork general manager of marketing Peter Haydon said: “The three year relationship with The Brand Shop (now Shift) has been very successful and in fact the latest two TV ads are some of the best performing creatives APL has records for.

“Our organisations' goals began to diverge and it was better to part amicably than try to fit round pegs in square holes.”

Shift managing director Iain Good said: “Our team has immensely enjoyed working with Australian Pork
and we wish them all the very best for the future.”

A press release from Australian Pork suggested the appointment of a new creative agency is imminent.

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