Australian agencies shortlisted at Asian Marketing Effectiveness Awards

By By Wenlei Ma | 13 April 2012

Clemenger BBDO Melbourne is leading the Australian contingent at the shortlist stage for the Asian Marketing Effectiveness Awards.

Clemenger racked up 14 shortlist places, predominantly for its already highly awarded 'Break-Up' and 'The Honesty Experiments' campaigns for client NAB. Campaigns for Bupa, Carlton United Brewers and Mars Chocolate also rated shortlisted spots.

DDB Melbourne was shortlisted three times, twice for 'Sustainability Drive' for Origin and once for the 'Open Book Project' for The Reach Foundation.

Leo Burnett Melbourne continues to win acclaim for its 'BYO Cup Day' campaign for Slurpee with two shortlist places for the awards. The agency was also shortlisted for its campaign for Sportsbet, which picked up a Gold Effie in Australia last year.

The agency team of Ogilvy Sydney, Ikon Communications, Naked Communications, Wunderman and Urban were shortlisted three times for last summer's 'Share a Coke' campaign for Coca-Cola.

Whybin TBWA Tequila accrued three shortlist spots, two for 'My Car is Your Car' for NRMA and one for 'Stealing Your Dreams' for RaboDirect.

George Patterson Y&R Melbourne was shortlisted for a campaign for Cadbury Favourites.

A judging panel of 35 industry figures, chaired by Diageo Asia Pacific chief marketing officer James Thompson, waded through a record 971 entries from 21 countries.

The Asian Marketing Effectiveness Awards will take place next week in Shanghai.

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