Australia waits to hear about J&J global pitch

By By Alexandra Roach | 25 July 2012

Johnson & Johnson (J&J) Pacific and its creative agencies are still awaiting news as to how or if J&J's global review and consolidation of creative accounts will affect the Australian market.

The global consolidation was announced overnight in a statement and comes in the wake of the appointment of a new global marketing and PR boss, Michael Sneed, in December.

"Johnson & Johnson is conducting a global agency review and consolidation to build greater value and deliver innovative and fully integrated solutions for our consumer brands,” said a report in AdAge.

How the global pitch will affect the FMCG giant's Australian arm and its creative agencies is yet to be revealed by J&J's head office. J&J Pacific told to AdNews it was not sure how the changes will impact the Australian market although there will possibly be a trickle-down effect.

“We are not aware of any changes occurring to our advertising and marketing roster in the near future in Australia,” a Johnson & Johnson spokesperson said.

J&J Pacific currently works with creative agencies including DDB, JWT and 303Lowe.

DDB handles brands including Nutrogena and Aveno while JWT works on Regaine and Nicorette.

303Lowe handles J&J's feminine hygine product portfolio which includes Carefree and was behind the infamous “vagina” ad currently in the headlines.

The global creative review follows a media agency review J&J launched for its Europe, Middle East and Africa markets earlier this year.

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