Australia pulls its biggest Lions haul ever

By David Blight | 24 June 2012

Over the past week at Cannes, Australia has won a record number of Lions pulling in 59 gongs in total, with George Patterson Y&R winning the most Golds.

Australia won 14 Golds, 14 Silvers, 30 Bronzes and an Effectiveness Lion.

The total tally of 59 significantly beats last year’s 35 Lions, and is well above the country’s largest haul in recent years of 45 Lions in 2009.

George Patterson Y&R received the highest score out of all Australian agencies, mainly for its work on 'Mobile Medic', which won four Gold Lions and a number of other gongs.

Whybin TBWA Tequila was the second strongest Australian agency, winning eight Lions in total, including two Golds.

The categories to take the most Lions were PR and Media, with ten each.

While the year was successful for Australia, no Lions were won in the Cyber or Mobile categories.


Titanium & Integrated

Bronze Integrated Lions:

Defence Force Recruiting, George Patterson Y&R, 'Mobile Medic'


Film

Gold Lions:

Hahn Duper Dry, Publicis Mojo Sydney, 'Super In. Super Out'

Bronze Lions:

Volkswagen Tiguan, DDB Sydney, 'Cross Country'


Creative Effectiveness:

Diageo Australia, Leo Burnett Sydney, 'Watermark'


Branded Content & Entertainment

Gold Lions:

Qantas, Wonder Sydney, ‘The Great Crusade’

Bronze Lions:

Air New Zealand, Host Sydney, ‘The Kiwi Sceptics’
Premium Wine Brands – Jacob’s Creek, CumminsRoss Melbourne, ‘Open Up With Andre Agassi’


Promo and Activations

Gold Lions:

Australian Defence Force, George Patterson Y&R Melbourne, ‘Mobile Medic’ (two Golds)

Silver Lions:

Reckitt Benckiser, Euro RSCG Australia, ‘Sponsor the White House’ (two Silvers)
7-Eleven, Leo Burnett Melbourne, ‘BYO Cup Day’


Direct

Gold Lions:

Australian Defence Force, George Patterson Y&R Melbourne, ‘Mobile Medic’

Silver Lions:

M.J. Bale, Whybin TBWA Tequila Sydney, ‘Grazed on Greatness’
Insurance Australia Group, Whybin TBWA Tequila Sydney, ‘NRMA Car Creation’

Bronze Lions:

M.J. Bale, Whybin TBWA Tequila Sydney, ‘Grazed on Greatness’
Insurance Australia Group, Whybin TBWA Tequila Sydney, ‘NRMA Car Creation’
Coca-Cola South Pacific, Ogilvy Sydney, ‘Share A Coke’
7-Eleven, Leo Burnett Melbourne, ‘BYO Cup Day’
Sydney Dogs and Cats Home, M&C Saatchi/Mark Sydney, ‘Limited Edition’


Media

Gold Lions:

Australian Defence Force, George Patterson Y&R Melbourne, 'Mobile Medic'

Silver Lions:

The Wrigley Company, OMD Sydney, '5X Mutant Gum'
M.J. Bale, Whybin TBWA Tequila Sydney, 'Grazed on Greatness'
Coca-Cola South Pacific, Ogilvy Sydney, 'Share A Coke'

Bronze Lions:

Qantas, Wonder Sydney, 'The Great Crusade'
Mars Chocolate, Starcom Melbourne, 'Twix Digital Pause Button'
Coca-Cola South Pacific, Ogilvy Sydney, 'Share A Coke' (two Bronzes)
Melbourne Writers Festival, JWT Melbourne, 'Wi-Fiction'
The Wrigley Company, OMD Sydney, '5X Mutant Gum'


Radio

Gold Lions:

Earphone Bully, Eardrum Sydney, 'Bully'

Bronze Lions:

Bundaberg Red, Leo Burnett Sydney, 'Butterfly' & 'Pig'


Outdoor

Gold Lions:

Virgin Australia, Clemenger BBDO Sydney, 'Aus to USA'
Coca-Cola South Pacific, Ogilvy Sydney, 'Share A Coke'

Silver Lions:

Australian Defence Force, George Patterson Y&R Melbourne, 'Mobile Medic'

Bronze Lions:

Australian Football League, George Patterson Y&R, 'Marc', 'Scott', 'Jimmy'
Coca-Cola South Pacific, Ogilvy Sydney, 'Share A Coke - Bottles and Cans'


Design

Silver Lions:

Vicurban, Elmwood, 'Warehouse Identity'


Press

Gold Lions:

Carlton and United Brewers, Clemenger BBDO Melbourne, ‘Blondes’, ‘Redheads’, ‘Lying Down’
Volkswagen, DDB Sydney, ‘Bikers-Police’, ‘Car Jack-Glass Truck’, ‘Portaloo Hearse’

Silver Lions:

Medicins Sans Frontieres, M&C Saatchi Sydney, ‘Carburetor’, ‘Tap’, ‘Fuse Box’

Bronze Lions:

Defence Force Recruiting, George Patterson Y&R Melbourne, ‘Do You Fit?’


PR

Gold Lions:

M.J. Bale, Whybin TBWA Tequila Sydney, ‘Grazed on Greatness’ (two Golds)
Art Series Hotels, Naked Communications, ‘Steal Banksy’

Silver Lions:

7-Eleven, Leo Burnett Melbourne, ‘BYO Cup Day’
M.J. Bale, Whybin TBWA Tequila Sydney, ‘Grazed on Greatness’

Bronze Lions:

Reckitt Benckiser, Euro RSCG Australia, ‘Sponsor the White House’ (two Bronzes)
Coca-Cola South Pacific, Ogilvy Sydney, ‘Share A Coke’
The Reach Foundation, DDB Group Melbourne, ‘Open Book Project’
Pacific Brands, One Green Bean, ‘Search for Australia’s Well Worn Volleys’


Film Craft

Silver Lions:

Toohey's Extra Dry, Alt.VFX Queensland, 'Nocturnal Migration'

Bronze Lions:

Toohey's Extra Dry, BMF Sydney, 'Nocturnal Migration'
Melbourne International Film Festival, The Sweet Shop Melbourne, 'Potato Peelers'
Volkswagen Jetta, DDB Sydney, 'Memories' (two Bronze)
New Zealand Transport Agency, Finch Sydney, 'Flying Objects'
Toohey's Extra Dry, VFX Queensland, 'Nocturnal Migration'


Cyber

No Winners


Mobile

No winners

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