Aust Post gets into the video messages biz

By AdNews | 11 November 2013

Australia Post has introduced 'Video Stamps', QR code-enabled personalised video message to send with your parcels, just in time for Christmas.

'Video Stamp' was conceived by Australia Post's creative agency Clemenger BBDO Melbourne. It will allow customers to record a 15-second video message to the recipient, who will be able to access it with their smartphone.

It comes free with any purchase of Express Post or Express Courier International products. Three million 'Video Stamps' have been made.

“This is our busiest time of year and to be able to give people a unique way to deliver their Christmas wishes in person is thrilling for us,” Australia Post chief marketing officer Greg Sutherland said. “This year, Australia Post can literally deliver you to your loved ones.”

Australia Post will promote 'Video Stamp' with a national TV, digital, print and out-of-home campaign.

The business has been facing the challenge of decreasing letter volumes but has seen parcels grow significantly due to the online shopping boon. However, the government-owned organisation faces stiff competition in the parcel delivery arena from the likes of DHL, Fastway and TNT Express.

Clemenger BBDO Melbourne executive creative director Ant Keogh said: “In the face of growing competition in parcel delivery, we were tasked with making sure Australia Post remains the go-to delivery provider this Christmas. As an agency, we're excited to provide an innovative, digital solution to a real-world business problem”.


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