Australian supermodel Miranda Kerr is set to star in a Qantas campaign promoting its frequent flyer program, as the company looks to take on Virgin Australia in the increasingly competitive space.
Later this month, Qantas will unveil a Qantas Club campaign, aimed to attract new members and engage existing members.
The campaign will be run across multiple Qantas channels including Qantas Frequent Flyer emails, the Qantas website, in terminal and outdoor.
Kerr said: “I’m very excited to be involved in this campaign. As a frequent traveller, I know how important it is to have a space where you can relax and unwind, or stay connected until your flight departs.
“Qantas Clubs offer that little bit of home away from home while you are at the airport, all the conveniences you need and the chance to indulge in some of Neil Perry’s great snacks.”
Kerr is already the brand ambassador for David Jones. It was announced earlier in the year that Kerr would be working as brand ambassador with Qantas.
Previously, Hollywood celebrity John Travolta has been associated with the airline.
Some weeks ago, Qantas launched its new brand positioning, 'You're the reason we fly', to mixed reviews in the market.
The brand has been on the receiving end of a great deal of criticism over the past year, after it experienced PR disasters, grounded fleets, falling profits and staff layoffs.
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