The Australian Government has sent a strong message to asylum seekers, launching an online ad campaign which attempts to curb the influx of people arriving by boat.
The 'No Advantage' video explains the Government's plans to process asylum seekers in Nauru and Papua New Guinea, regardless of how they arrive, and was uploaded just three hours ago to a dedicated YouTube channel called 'No To People Smuggling'.
"We're working regionally to stop people smugglers. There's no advantage taking a boat when it's safer, cheaper and just as quick to use orderly migration options", says a statement under the video.
It shows Prime Minister Julia Gillard discussing the laws, interspersed with footage of aslyum seekers at sea and respective camps.
The YouTube channel features different versions of the video in several languages including Arabic and Dari, aiming to educate migrants about Australian offshore processing laws and the dangers of boat travel.
The video's dialogue says: "No advantage ... boat arrivals will not make it to Australia. No advantage ... boat arrivals will not be processed faster than people waiting in refugee camps. No advantage ... boat arrivals will not be able to sponsor family to come to Australia through the humanitarian program."
The campaign is supported by The Department of Immigration and Citizenship website which offers fact sheets, posters and brochures for asylum seekers.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at email@example.com