ASX appoints The Hallway

By By David Blight | 21 September 2012
The Hallway managing partner, Jules Hall.

The Australian Securities Exchange (ASX) has enlisted The Hallway as its creative partner after a competitive pitch.

The agency will work on strategic and creative projects for ASX Group, including the group's ASX Investor Education Portfolio.

ASX Investor Education head Tony Hunter said: “We were very impressed by The Hallway’s vision and creativity. Their knowledge of financial services along with an ability to approach challenges and build brands through innovative strategies proved to be a winning combination. We’re very excited to be working with Jules, Simon and The Hallway’s team.”

The Hallway managing partner Jules Hall said: “ASX is a prestigious brand with so much heritage – it's a real privilege to be working with the team. Whether or not you're an investor, ASX is a business that represents all Australians in the global financial arena."

The Hallway creative partner Simon Lee said: "This is a great win for The Hallway. The client shares our ambition to build their brand through rigorous creativity, and we're excited they selected us to partner them in this task.”

The pitch was handled by Colin Wilson Brown from The Clinic.

The business win follows a string of recent appointments for The Hallway, including Bupa, InsuranceLine and Zuji Asia Pacific.

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