Marketing budgets in the Asia Pacific region have seen modest growth in October, while global marketing spends are generally decreasing.
The latest monthly Warc report, which is based on interviews with marketers from around the world, has indicated growth in marketing budgets in the region following two months of decline.
The report gave the Asia Pacific region a value of 51 for its marketing budgets in October, whereby any score under 50 shows declines and over 50 indicates growth.
This follows scores of 46 and 49.1 in August and September respectively.
In contrast, global marketing budgets currently sit at a score of 48.8, up from 48 last month, indicating that global marketing spend is still declining, but not by as much as last month.
The decline has been driven largely out of Europe.
Meanwhile, Warc's Global Marketing Index, which combines marketing budgets with trading conditions and staffing levels to create an aggregated score, signals positive conditions in the Asia Pacific region, with a score of 52.6 for October.
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