Gym network Anytime Fitness has launched its own media network called Anytime Vision, opening its facilities to advertisers.
The in-house media platform claims to offer advertisers a range of media opportunities aimed at maximising engagement to the clubs’ member base which currently sits at around 350,000 spread across 363 clubs in Australia.
Anytime Vision general manager Andrew Sneddon said: “Of Anytime Fitness’ 350,000 members, 63% are male and 37% female with an average age of 32 - our Gen Y members make up 58% of our membership base while Gen X’s make up 29%. Extensive research tells us that our members are busy and time poor; they see health as a priority and understand the importance of keeping fit for maintaining good health."
Anytime Vision plans, schedules and manages its own platforms and provides clients with an annual media plan and monthly reporting.
“Our main aim is to build strategic long term partnerships with all of our new partners, while at the same time ensuring partner brands become top of mind from a member perspective," Sneddon said.
The current Anytime Vision network of digital panels is installed across the gym's network in Australia and the media technology allows brands to target specific locations, times of day and even demographic audiences.
Current partners using the network include Asics, AIA Vitality, Garmin, Musashi, Flush Fitness, Mr Pink (Ginseng drink), Vitaco, and Bounce Foods.
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