Another sad story for print readership in newspapers

By David Blight | 9 August 2012

The story for newspapers isn't getting any prettier, with almost all mastheads around the country seeing a drop in the latest Roy Morgan Readership figures.

Roy Morgan Readership figures for year to June 2012.

Only four publications managed to hold steady or increase. Fairfax's Monday to Friday Canberra Times maintained its average daily readership of 83,000 in the year to June 2012.

News Limited's mX in Victoria grew 0.6%, News Limited's Adelaide Advertiser increased 5.1% in its weekday editions and News Limited's Sunday Mail grew 2%.

All other titles saw declines.

On a national scale, the hardest hit was Fairfax's Australian Financial Review, which fell 11.3% to 228,000, but its weekend edition was the most resilient, falling just 2%.

In New South Wales, News Limited's Daily Telegraph fell 11.3% while Fairfax's Sydney Morning Herald dropped 13.9% to 649,000 readers. Fairfax's Illawarra Mercury saw the largest drops, falling 26.2% in its weekday edition and 30.3% in its Saturday edition.

In Victoria, Fairfax's The Age dropped 13.6% to 592,000 readers in the Monday to Friday edition, while dropping 13.7% and 12.3% in its Saturday and Sunday editions respectively. News Limited's Herald Sun fell 12.4% in its weekday editions and 12.5% in its Saturday version, while the Sunday Herald Sun dropped 14.5%.

The picture wasn't much better for newspaper inserted magazines. Five titles managed to hold off declines, but other titles saw major drops, including Sydney Magazine and Melbourne Magazine, which plummetted 32.8% and 30.6% respectively.

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