Brands like Volkswagen and Harvey Norman have been lambasted by consumers pledging a boycott if they don't cease advertising on 2GB, following Alan Jones' remarks that prime minister Julia Gillard's father "died of shame".
Major companies including Volkswagen, Mazda, 7-Eleven and Harvey Norman have been hit with hundreds of Facebook comments from consumers saying they will boycott the brands if they continue to support 2GB.
The controversy has followed Alan Jones' remarks that Julia Gillard's late father, John Gillard, "died of shame".
One consumer took to the Volkswagen Facebook page to say: "Shame on [you] for supporting an extremist like Alan Jones. Have you no sense of social responsibility?"
"Alan Jones and 2GB are trashing your brand and reputation by association. Please sever this association and repudiate his appalling comments to preserve your company's otherwise fine reputation. Your response will influence my attitude to your company, it's products and my future purchasing decisions," argued another.
One consumer told car brand Mazda: "I will never buy a product from any company that supports this abhorrent human being."
"Maintain your hard earned integrity - drop Jones like a ton of bricks or face the consequences of a people led backlash. Do the right thing!," said another.
International convenience chain 7-Eleven has also faced numerous Facebook comments. "I won't be walking back into a 7-Eleven until you stop supporting Jones. Me or him, you decide," claimed one consumer.
Another said: "Other companies have made a stand against him and his outdated and unnecessary cruel slander against our PM. Is it worth having your company dragged into the mud along side him?"
Iconic Australia retailer Harvey Norman has also been urged to cease supporting Jones. One consumer argued: "I won't be spending another cent in Harvey Norman while you still continue to support Alan Jones. I am astonished why you would want to be associated with such a vile, racist, mysoginist, bile spewing throwback to the 1950's."
Others have referred to Jones as a "bully", a "bigot" and "a broadcast troll of the worst kind".
The comments follow the exodus of major brands like Freedom, Dilmah Tea, ING Direct, Mercedez Benz and Woolworths from 2GB. Lite n Easy, Challenger, Bing Lee, Coles, Hyundai, Honda, Virgin and Telstra have also pulled their sponsorship of the network.
The controversial broadcaster made the infamous comments about Gillard's late father at Sydney University's recent Young Liberals' fundraising dinner.
Jones said: "The old man recently died a few weeks ago of shame ... to think that he had a daughter who told lies every time she stood for parliament."
The speech, released on Sunday 30th September by a journalist who had recorded it, caused an uproar across media and social platforms.
A Change.org petition calling for the sacking of Jones has attracted over 85,000 signatures. The petition posted links to the brands' social media pages who have not cancelled their sponsorship of 2GB and urged consumers to contact them. It also has its own Facebook page with over 10,000 likes.
Macquarie Radio Network declined to comment at the time of writing.
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