Punters love puns. They also love humour. And heart-warming ads. That's what this week's Viral Video Chart is all about, with ads from Kmart, Dove and Old Spice grabbing eyeballs by the million.
Amongst a clutch of top creative from the States, Air New Zealand stands true for antipodean creative goodness with its movie night for homesick Kiwis living in Perth. And Old Spice's ad was filmed in Sydney, so we're punching some weight.
Kmart's US 'Ship My Pants' commercial topped the charts. Customers were so thrilled they could ship purchases for free around the country, that they had shipped their draws, pants, nighties etc. One man actually did ship his bed. Badumtish... The ad had over 9.6 million YouTube hits, with 305,385 shares on Facebook. It was shared over 20,800 on Twitter.
Clothing brand Oakley came next, with ... a hovercraft golf cart. It featured co-creator and US professional Golfer Bubba Watson, and claimed it could be used on terrains such as glass, sand and water. It had over 7.5 million hits, with 74,300 on Facebook and 15,266 on Twitter.
Dove ranked
third with its 'Beauty Sketches' drive to change [its own statistic] that only 4% of women around the world considered themselves
beautiful. The brand had an artist sketch a range of women twice,
first based on their own descriptions and then on how others
described them. The difference between the two was portraits was
striking, making for some real feel-good advertising.
At the time of
compilation, the chart recorded 752,413 hits, but has since shot up
to 4.7 million. It was shared 62,866 times on Facebook and 8,500 on
Twitter.
Coca-Cola also made the list with its Taylor Swift-fronted Diet Coke campaign. Old Spice's next instalment - filmed in Sydney and revealed by, ahem, AdNews - also made the cut. The punters are loving that fragrant goodness.
Facebook and Scottish soft drink brand Irn-Bru also went, er, viral.
The AdNews Viral Video Chart ranks Australia's most popular brand-funded videos based on a combination of views and natural sharing.
The chart is updated fortnightly based on data from video sharing sites such as YouTube and activity on Facebook and Twitter. Note that the chart shows total views, not the number of views generated in the past fortnight, so those with a higher number of cumulative views may appear lower down in the top ten.
What do you think of the top spot? Let us know your thoughts in the comments below.
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