GroupM’s digital marketing agency has added Bankwest’s SEO account, MYOB’s SEM business and SEM for foreign exchange trading company DMM Securities to its roster.
Agency M previously handled SEO for Bankwest’s Business division and in a recent pitch has won the SEO for the entire company including the larger Retail division.
Japan-based forex firm DMM Securities has handed its SEM account to Agency M ahead of its launch in Australia next month. DMM Securities cleared US$1.10 trillion in June.
Agency M also secured the MYOB SEM account in a competitive pitch. MYOB is Australia’s largest accounting software provider.
The deals follow Agency M’s win last week at the IAB Awards, taking home the Search Marketing – Paid Search gong for its Foxtel Call Tracking project.
"These three wins, in addition to our success at the IAB Awards, are testament to our expertise in the finance category," said general manager Gary Nissim.
All three accounts are effective immediately.
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