Business outlook may be gloomy for the opening months of 2013, but adland is confident of bucking the trend in some sectors.
The latest Australian Chamber of Commerce and Industry (ACCI) survey of investor confidence suggests that first quarter of 2013 would follow the last of 2012 with a high dollar and low growth levels dampening the business mood.
Employee levels remain low and hiring levels will remain "anaemic", according to the ACCI's report.
However, the digital space will lead the charge with a projected growth of 12.4%, according to PricewaterhouseCoopers. TV will see a small bounce this year, especially from the second quarter onwards, and the out-of-home, cinema and radio sectors are also optimistic. Newspapers and magazines will continue to see a downward trend.
For the full media outlook for 2013, see this Friday's AdNews print edition.
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