Adelaide United Football Club laces up with Cummins&Partners

By AdNews | 7 July 2014

Adelaide United Football Club has appointed Cummins&Partners to manage all of its services from strategy and creative, to media.

The agency already works with a range of other sporting clients including Nike, Tennis Australia and the AFL Player’s Association.

Agency MD, Bronwen Gwynn-Jones said: “We’re looking forward to sharing some brilliant strategic and creative thinking that will see the Reds become top of mind in the Adelaide community, and abroad.”

“We’re looking forward to working closely with the marketing team, Board members, key stakeholders and sponsors of the club to build a brand that truly reflects the strong offering of the club to the entire South Australian community.”

Club director, Bruno Marveggio said the appointment presented “a perfect opportunity to refresh and revitalise the Adelaide United brand”.

“We are delighted to be working with this top agency. Cummins & Partners provides the perfect combination of industry experience, local knowledge and creativity needed to create something special for the Reds,” he said.

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