Adcorp financials stay flat

By By Erin Smith | 29 February 2012

Marketing and advertising group Adcorp has seen a 2.4% drop in revenue for the six months to 31 December, but its profits have increased 1.7%.

The company reported a revenue of of $14.58 million, down on the prior period's $14.94 million, however it reported an increased net profit after tax of $784,000.

The company said it is in the process of reviewing its digital offerings with an objective of increasing its share in a rapidly growing market. 

In a statement to the ASX, Adcorp said: “Our outlook for the remainder of this calendar year is that the market remains 'patchy' both geographically and by sector, though our diversification across both these facets is supporting our results and potentially limiting the exposure to the downturn that is being experienced by others in our sector.”

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