A 44% jump in government ad spend in May over the same time last year was not enough to jolt the ad market into growth, according to the latest SMI data which showed a 3.5 per cent overall decline last month.
You can get a rare sneak peek in the tables below for detailed figures on year-to-date spending to April by media sector and top advertising categories.
But for the latest SMI figures for May, metro TV was down 4.7%, newspapers down 25%, magazines down 17.7% and outdoor was also down 7.2%. Radio, in contrast, was up 2.8% and digital was up 19.3%.
While detailed figures for May could not be obtained at publishing time, 2013 calendar year-to-date figures obtained by AdNews until April show search leading the charge in online growth with a 27% rise on the same period last year to $88 million. Online display volumes were also robust with a 16.5% lift to $261.4 million. Overall, digital is up 21.6% from January to April this year over the same period in 2012.
Growth for other media sectors on a year-to-date basis to April were:
TV – up 0.9% to $1.05 billion
Newspapers - down 19.3% to $291.5 million
Radio – down 2.2% to $167.9 million
Magazines down 24.5% to $89.8 million
Outdoor – down 2% to $199.6 million
Cinema – down 0.2% to 16.5 million
Digital – up 21.6% to $365.7 million
Analysis of the top 10 advertising categories on a calendar year basis to April were:
Retail – down 2.7% to $452.2 million
Banking/finance – up 9.9% to $298.8 million
Automotive – up 1.9% to $287.3 million
FMCG – down 4% to $185.7 million
Entertainment & leisure – down 6.9% to $121.9 million
Travel – down 1.5% to $103.1 million
Communication – down 18.2% to $86.7 million
Media – up 1.8% to $67.2 million
Government – down 0.9% to $67.2 million
Pharmaceuticals – up 27.9% to $60.7 million
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at paulmcintyre@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.