ACP's Stanton takes reins of MPA

By By Amy Kellow | 12 September 2012

The Magazine Publishers of Australia (MPA) has enlisted ACP Magazines chief executive Matthew Stanton as chairman, and appointed former Freeview chief executive Robin Parkes as executive director.

Stanton has replaced Pacific Magazines chief executive Nick Chan as MPA chairman. Chan will remain an executive member of the board, joining the likes of NewsLifeMedia chief executive Nicole Sheffield and the newly-appointed Parkes.

Prior to her appointment, Parkes was Freeview chief executive for three years. Parkes also spent four years with the STW communications group working across various roles, most notably as Ogilvy Action's general manager.

Her new role, which becomes effective this month, will see her reporting to Stanton.

Stanton said in a statement: “Robin’s appointment signifies a joint commitment to revitalising the MPA which has not had official leadership for the past few years.

“In my new role as chair, I look forward to working with Robin in developing an enhanced market presence for the MPA and an improved collective message about the robust Australian magazine publishing industry.”

Parkes added: “Magazines are first-tier media channels with unique benefits for consumers and advertisers.

“I am also thrilled to be working with three CEOs that have a steadfast commitment to developing and promoting the great brands, people and innovation within the magazine publishing industry.”

The MPA was formed in 1995 and aims to represent Australian publishers of consumer, cover-priced and nationally distributed magazines. It works to enhance advertisers' perceptions of magazines as a medium and highlight the connection it has with its audiences.

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