ACES opens call for entries

By Damian Francis | 29 June 2012
 
Melbourne Writers Festival 'Stories Unbound' campaign by JWT Melbourne.

Entries are now open for the second running of the Australian Creative Excellence Showcase (ACES) for cinema and TV advertising.

Supported by Val Morgan Cinema Advertising Network, the ACES showcases the best creative to find out who is dominating the big screen.

“It is about recognising and showing what excellent creative is out there on TV and in cinema in the last six months, as well as giving creatives the chance to see their campaigns on the big screen,” Val Morgan chief executive Damian Keogh said.

“For the second ACES we are going to follow the same format as before as it was such a success last time and for the moment, the format works. It could change in the future as the ACES becomes more popular, we could expand it.”

The inaugural ACES award was won by JWT Melbourne for its ‘Stories Unbound’ campaign promoting the Melbourne Writers Festival. JWT Melbourne executive creative director Richard Muntz said of the win: “We’re delighted to win this little-known, but now very respected, highly sought after and coveted award.”

Judges commented that the campaign was “well crafted, original and fresh and done on a shoestring budget”. Included on the judging panel was BWM executive creative director Rob Belgiovane and AdNews editor-in-chief Paul McIntyre. Belgiovane will again be heading up the judging panel.

The winner of the second round will take home the ACES trophy and a cinema media schedule worth $25,000. Last year, the prize was fought out by finalists including KWP! Advertising, BWM, Saatchi & Saatchi, Draftfcb and JWT Melbourne.

Entries close Friday 10 August.

AdNews is the official media partner of the program.

This article first appeared in the 29 June 2012 edition of AdNews. Click here to subscribe for more news, features and opinion.

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