A problem shared is a problem halved. With that in mind, the AANA and the MFA have come together to establish the Media Forum, where advertisers and media buyers will discuss and try to solve the challenges facing industry.
The forum will meet bi-monthly and will address issues such as remuneration, transparency, training, digital education, data management, measurement, talent retention and third-party procurement.
The forum will be chaired by Starcom MediaVest chairman John Sintras and Telstra general manager media, sponsorships and awards Toby Dewar.
“As technology continues to evolve, new challenges and opportunities are ever present,” said AANA chief executive Sunita Gloster. “The AANA/MFA Media Forum will be an excellent setting in which industry members can raise issues, find areas where there is common ground and work towards resolutions that will benefit the media and marketing community.”
MFA chief executive Sophie Madden said: “This forum is a great opportunity for clients and media agencies to step outside the normal day to day client/agency dealings and work together to resolve industry issues where there is a mutual interest.”
The members from the AANA side will be Commonwealth Bank general manager media, PR and social Jen Davidson, Unilever head of media Anneliese Douglass, Subaru general manager marketing Andrew Caie, Suncorp manager brand portfolio, media planning and effective Jabe Walshe and Fiat Chrysler director of marketing and former Maxus Austrialia COO, Mark McCraith.
The MFA members taking part will be Initiative managing director Annick Perrin, PHD managing director Toby Hack, OMD executive business director Stella Carnegie, ZenithOptimedia chief operating officer Andrew Sherman and Slingshot general manager Karen Halligan.
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