Time poor? We hear you. That's why we're bringing you a wrap of what the major newspapers are reporting today.
Waterhouse, NRL deal stopped in tracks
Tom Waterhouse's plans to become an official sponsors of the National Rugby League has ended after failed negotiations, reports the Sydney Morning Herald.
The deal would have cost Waterhouse $50 million over five years. NRL
general manager of strategy Shane Mattiske told the ABC's Four Corners
that the parties "had failed to reach agreement around terms with Tom
Waterhouse".
Digital ad revenue on the rise
Digital advertising revenue has
increased 15% year-on-year in the March quarter to $236 million,
according to an article in today's Australian Financial Review (AFR).
A jump in retail display advertising is behind the boost, thanks to
retailers now embracing the platform, it said. The sector increased
43% year-on-year in the first quarter of 2013, going from five
percent of all general display advertising to just over seven
percent.
McLennan's bid for Cricket good for Ten
Network Ten's $500 million bid for the
cricket media rights has been a positive move for the network,
regardless of the outcome, reports the AFR. Ten boss Hamish
McLennan's bid has proved he's serious about turning the network
around, media buyers say. Starcom Mediavest chairman John Sintras
told the AFR: "It's changing the editorial narrative about where
the network's at. The important part of what they need to do is get
confidence back and turn around the perception of the network among
advertisers"
OMD chief executive Peter Horgan added: "It sends two signals to me. One is that he's got money, and he's got backing of the board to buy product. It also signals there is an intent to address the strategic issues [...]."
Steedman foretells ad growth
Meanwhile, the Oz has a media buyer on board too. GroupM CEO John Steedman said the
advertising market is poised for moderate growth in the second half
of the year. While
automotive was the worst hit in the aftermath of the GFC, Steedman
claimed it has made a "moderate recovery" to ahead of pre-GFC levels, albeit only by a few points. He also
says ad spend by retailers is now 20% higher than before the GFC.
Telstra back in the cricket game
Telstra has re-entered the fight to win
mobile and digital content rights for Australian cricket, after it
pulled out last month, reports The Australian. Its decision to opt
out of the race was made after Cricket Australia valued its digital
and mobile rights above what Telstra was willing to pay.
SCA lowers TV and radio ad rates
Southern Cross Austereo bas begun
"aggressively bundling and discounting" its TV and radio
advertising rates, according to The Australian. The move aims to
drive its market share as its revenues come under pressure, while its
$4 billion merger with Nine hangs on regulatory changes, reported the paper.
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