By Darren Davidson
AdNews has launched a viral video chart, which ranks Australia's most popular brand-funded videos, based on a combination of views and natural sharing.
View the chart
The chart will be updated fortnightly, with data from video sharing websites such as YouTube. The table ranks videos by combining views with organic sharing via retweets on Twitter and Facebook activity.
Please note the chart shows total views, and not the number of views generated in the past two weeks. However, the chart orders videos based on views in the past two weeks, so those with the highest number of cumulative views may appear lower down the top ten.
The ranking also gives weight to interaction on Twitter and Facebook, a measure of a video's virality. The chart data and analysis is provided by the Viral Ad Network and is intended to provide agencies and marketers with an insight into online trends, internet memes, and a snapshot of what Australian brands are doing online.
Chris Quigley, co-founder of the Viral Ad Network, said: "We're really excited to be partnering AdNews on Australia's first Viral Brand Chart. We've been tracking viral trends in Australia for a while now, so it's great to be able to share this insight with the Australian market.
"It's also exciting to be launching our Viral Ad Network into Australia at the same time, meaning we'll be able to give some practical help to seed brands' videos and enable them go as viral as possible."
Last year, AdNews compiled a list of the top ten viral ads of the year and curated YouTube on the day the list was unveiled.
You can view last year's top ten below.