AdNews TV

AdNews TV probes the industry heavyweights, marcomms directors, chief marketing officers and creative bosses about the big issues in advertising, media and marketing. AdNews videos explore the major trends and the big events.

INFLUENCERS: Harold Mitchell on the Aegis deal

13 Aug 2010

Mitchell Communication Group founder Harold Mitchell talks about why he's selling to Aegis and divulges the details behind his decision.

INFLUENCERS: Facebook's Borrud talks targeting

09 Aug 2010

Facebook regional vice president Paul Borrud talks about Facebook as a strategic platform for advertisers and marketers to target relevant and personalised content to users.

INFLUENCERS: Facebook's Paul Borrud talks content

02 Aug 2010

Facebook regional vice president Paul Borrud talks about the rise of the social networking site as a hub for online content distribution, and the role of the smartphone.

INFLUENCERS: Facebook's Borrud on privacy

26 Jul 2010

Facebook regional vice president Paul Borrud talks about online privacy, and why Australia is the number one market globally for time spent on the social networking site.

INFLUENCERS: Blackley on YouTube - friend or foe?

19 Jul 2010

Network Ten CEO Grant Blackley discusses Ten's relationship with YouTube and how it can extend the experience of broadcast television, rather than cannibalise it.

INFLUENCERS: Blackley on Network Ten's third channel

12 Jul 2010

Network Ten CEO Grant Blackley talks about why the broadcaster won't launch a third channel until 2011 and discusses the strategy behind the decision.

INFLUENCERS: Blackley on 3D TV

02 Jul 2010

Network Ten chief executive Grant Blackley talks about the place of 3D television in current and future markets, focusing on investment, content and consumer demand.

INFLUENCERS: Blackley on alternate TV platforms

21 Jun 2010

Network Ten chief executive Grant Blackley talks about the potential for alternative television platforms in the global market and discusses launching up to 100 IPTV channels. .

INFLUENCERS: McCarthy on the future of newspapers

15 Jun 2010

Fairfax CEO, Brian McCarthy, talks about the future of newspapers, and argues against making assumptions about print's future.

INFLUENCERS: McCarthy on Fairfax's digital future, episode 2

15 Jun 2010

In the second episode Fairfax CEO Brian McCarthy talks about Fairfax's content distribution strategy.