AdNews TV

Welcome to AdNews TV.

We probe industry heavyweights to extract gems of wisdom about how to do better in marketing, advertising and media. Our first series is Influencers where we bring you interviews with outstanding leaders in advertising and marketing.

INFLUENCERS: Harold Mitchell talks Asian expansion

06 Sep 2010

Mitchell Communication Group founder Harold Mitchell talks about expanding into the Asian market and what his role might be in a potential venture.

INFLUENCERS: Harold Mitchell on MPG

30 Aug 2010

Mitchell Communication Group founder Harold Mitchell talks to AdNews TV about how MPG will fit into the Aegis deal.

INFLUENCERS: Harold Mitchell on business and frenemies

23 Aug 2010

Mitchell Communication Group founder Harold Mitchell talks to AdNews about running a business and his relationship with WPP's Martin Sorrell.

INFLUENCERS: Harold Mitchell on the Aegis deal

13 Aug 2010

Mitchell Communication Group founder Harold Mitchell talks about why he's selling to Aegis and divulges the details behind his decision.

INFLUENCERS: Facebook's Borrud talks targeting

09 Aug 2010

Facebook regional vice president Paul Borrud talks about Facebook as a strategic platform for advertisers and marketers to target relevant and personalised content to users.

INFLUENCERS: Facebook's Paul Borrud talks content

02 Aug 2010

Facebook regional vice president Paul Borrud talks about the rise of the social networking site as a hub for online content distribution, and the role of the smartphone.

INFLUENCERS: Facebook's Borrud on privacy

26 Jul 2010

Facebook regional vice president Paul Borrud talks about online privacy, and why Australia is the number one market globally for time spent on the social networking site.

INFLUENCERS: Blackley on YouTube - friend or foe?

19 Jul 2010

Network Ten CEO Grant Blackley discusses Ten's relationship with YouTube and how it can extend the experience of broadcast television, rather than cannibalise it.

INFLUENCERS: Blackley on Network Ten's third channel

12 Jul 2010

Network Ten CEO Grant Blackley talks about why the broadcaster won't launch a third channel until 2011 and discusses the strategy behind the decision.

INFLUENCERS: Blackley on 3D TV

02 Jul 2010

Network Ten chief executive Grant Blackley talks about the place of 3D television in current and future markets, focusing on investment, content and consumer demand.